The Mainlinephoto history

Hi there,

I'm Scott the second generation owner of Mainline Photographics.

Mainline was started long ago by my father John. We started out first as a chain of camera stores. Called Mainline Photosound.

We sold Cameras, TV's and video recorders. Think Rolleiflex and Betamax...

Those were the days....

Then we moved on to be a Camera Accessories importer doing products such as film developing equipment.

Then John who loved Leica products set up a store in the city and went on to become one of the most successful Leica dealers in Australia winning the prestigious Leica dealer of the year WORLDWIDE multiple times.

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We have now become the home of Voigtlander, Novoflex & Heliopan filters in Australia. 

One thing we have learnt in our many years of business ( over 40 now) is that giving great service is the most important thing you can give your customers. 

My first camera was a Kodak Instamatic 126... as soon as I got my first photos back I was hooked... photography has been a part of my life ever since. ( BTW I still have it on display in our showroom) 

I strongly adhere to the philosophy. If there are no ethics in business then there is no business.

Photographically yours Scott & Team